One source of truth for every visitor.
Callix’s pixel, server-side events, and multi-touch attribution turn every visitor into a stitched, revenue-linked journey: no manual QA required.
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(function () {
var s = document.createElement('script');
s.type = 'text/javascript';
s.async = true;
s.src = 'https://cdn.callix.io/v1/6789234/pixel.js';
var head = document.getElementsByTagName('head')[0];
head.appendChild(s);
})();
</script>
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Trusted by teams and GTM managers

One-line install.
Tracks everything.
First-party, cookieless
Lives on your domain. Survives ITP, ad blockers, and OAuth flows.
Fingerprint-based stitching
Cross-device, cross-session identity that doesn’t need a cookie or login.
Catches what Meta Pixel & GA miss
First-party fingerprinting picks up iOS, ad-blocked, and cookie-rejected visitors.
Tracking that doesn’t break.
Bypasses browser restrictions
Server-to-server events skip ad blockers and ITP entirely.
Reliable through your whole funnel
Onboarding, billing, and CRM webhooks all flow through the same pipe.
One event, every platform
Send it once. Callix relays it to Meta, Google, and LinkedIn in the format each expects.
Tie every touch
to revenue.
Four models, one view
Last-touch, first-touch, linear, and U-shaped, all on the same conversion data.
1 day → lifetime windows
Switch attribution windows on the fly without re-running anything.
Credit tied to revenue
Every touch links back to pipeline, ARR, and LTV, not just clicks.
Attribution designed for agentic revenue
The most accurate tracking, and context model proven to increase ad ROI by at least 15%

