Platform / Track
One source of truth for every visitor.
Callix's pixel, server-side events, and multi-touch attribution turn every visitor into a stitched, revenue-linked journey — no manual QA required.
Visitor journey
fp_8a3f1cPIXEL
One-line install. Tracks everything.
The Callix Pixel is a first-party, cookieless tracker that captures every visitor automatically — and stays alive when iOS, Chrome, and ad blockers break everyone else's.
- First-party, cookieless — Lives on your domain. Survives ITP, ad blockers, and OAuth flows.
- Fingerprint-based stitching — Cross-device, cross-session identity that doesn't need a cookie or login.
- Catches what Meta Pixel & GA miss — First-party fingerprinting picks up iOS, ad-blocked, and cookie-rejected visitors.
- Hosted on your subdomain — Serve the script from cdn.yourdomain.com, not a vendor URL, so browsers keep it first-party.
One-line install
<script src="https://cdn.yourdomain.com/p.js" data-id="cmt_8a3f2b" async></script>SERVER-SIDE TRACKING
Tracking that doesn't break.
First-party server-side events bypass browser restrictions entirely — reliable through onboarding, billing, and CRM webhook flows.
- Bypasses browser restrictions — Server-to-server events skip ad blockers and ITP entirely.
- Reliable through your whole funnel — Onboarding, billing, and CRM webhooks all flow through the same pipe.
- One event, every platform — Send it once — Callix relays it to Meta, Google, and LinkedIn in the format each expects.
Stripesubscription.created200
HubSpotdeal.stage.closed_won200Stripetrial.activated200
Sign UpGoogle OAuth200MULTI-TOUCH ATTRIBUTION
Tie every touch to revenue.
Compare attribution models side by side, across windows from 1 day to lifetime. Find the channels under-credited by your default — and the ones that don't deserve credit at all.
- Four models, one view — Last-touch, first-touch, linear, and U-shaped, all on the same conversion data.
- 1 day → lifetime windows — Switch attribution windows on the fly without re-running anything.
- Credit tied to revenue — Every touch links back to pipeline, ARR, and LTV — not just clicks.
Same conversions, four lenses
EVENTS
Every signup, trial, and purchase.
Configure an integration once and events flow in automatically. Use webhooks to send events from your SaaS backend or any other platform.
- Configure once — Connect an integration and Callix starts listening immediately.
- Synced to every ad platform — Signup, trial, and closed-won events sync live to Meta, Google, and LinkedIn.
- Built for SaaS motions — Trials, upgrades, downgrades, and churn are first-class events, not afterthoughts.
signupvia Stripestart.trialvia Stripedeal.createdvia HubSpotclosed.wonvia HubSpot
