Platform / Scale
Let agents run the media buy.
Callix agents move budget, condition your pixel, and build audiences autonomously — so ad ROI compounds without a bigger team.
agent · budget reallocation
Google · Nonbrand Searchfrom $4,200/day→$5,100/day ▲
Meta · Cold Outboundfrom $3,000/day→$1,800/day ▼
LinkedIn · Enterprise Shortlistfrom $1,500/day→$2,200/day ▲AI ADS MANAGER
Let agents manage the buy.
Callix agents watch ROAS in real time and shift budget toward what's working — before a human would even notice the trend.
- Reallocates budget automatically — Underperforming campaigns get throttled, winners get funded, daily.
- Reasoning you can audit — Every shift comes with the data that triggered it, not a black box.
- Guardrails you set — Cap spend, protect brand campaigns, or require approval above a threshold.
agent · budget reallocation
Google · Nonbrand Search$5,100/day ▲Meta · Cold Outbound$1,800/day ▼LinkedIn · Enterprise Shortlist$2,200/day ▲PIXEL CONDITIONING
Train every platform on real buyers.
Most pixels learn from clicks. Callix trains Meta, Google, and LinkedIn on actual sales calls and closed-won customers — and lifts ad ROI 15%+, guaranteed.
- Trained on revenue, not clicks — Every platform learns from who actually bought, not who bounced.
- Higher match quality — Cleaner signal means better lookalikes and cheaper CPAs across the board.
- 15%+ lift, guaranteed — Callix stands behind the number.
event match quality
Event match quality · blended
9.3+1.4 vs last quarter
Meta9.3Google8.7LinkedIn8.1AUDIENCES
Lookalikes built from your best customers.
Callix builds and syncs high-intent audiences straight from closed-won revenue — not a CSV export three weeks out of date.
- Built from revenue, not pageviews — Seed audiences from actual customers and high-LTV accounts.
- Synced automatically — Pushes to Meta, Google, and LinkedIn on a schedule — no manual exports.
- Refreshed as you close deals — New customers roll into the seed audience the moment they close.
audiences · synced
High-LTV Lookalike 1%Synced to Meta, Google
1.2M reachClosed-Won · 90dSynced to LinkedIn
8,400Trial-to-Paid ConvertersSynced to Meta
3,100DEAL INTELLIGENCE
Know which deals to chase.
Callix scores every open deal against your closed-won pattern, so reps spend time on the pipeline that's actually going to close.
- Scored against real closed-won data — Not a generic lead score — a model trained on your own revenue.
- Surfaces the AOV opportunities — Flags deals likely to expand, not just likely to close.
- Updates as new signal comes in — A call, an email open, a pricing-page visit — the score moves live.
deal score
Acme Corp$42K open
Score 92Northwind$18K open
Score 61Initech$76K open
Score 88
