# Callix

> Callix is the attribution and tracking layer for performance-marketing teams: a first-party cookieless pixel, server-side event tracking, multi-touch attribution, and an AI Ads Manager that conditions Meta, Google, and LinkedIn pixels on real closed-won revenue — built to increase ad ROI by at least 15%.

Callix connects what happens on your site and in your CRM (signups, trials, closed-won deals) back to the ad platforms and channels that drove them, so marketing and sales teams can see true cost-per-opportunity and pipeline by channel instead of last-click guesses.

## Product

- [Home](https://callix.io/): Overview of Callix — tracking and attribution built for agentic revenue.
- [Track](https://callix.io/track): First-party pixel, server-side tracking, multi-touch attribution, and live event sync.
- [MCP](https://callix.io/mcp): Connect Callix to Claude — ask about ads, calls, pipeline and payments in plain English, and act on them from chat.
- [Sales intelligence](https://callix.io/sales-intelligence): Setter and closer scorecards, offer and objection rates, each rep's weak objections, and every call tied back to the ad that booked it.
- [Analyze](https://callix.io/analyze): Pipeline, CAC, and LTV dashboards plus a qualitative "context layer" from sales calls.
- [Scale](https://callix.io/scale): AI Ads Manager, Pixel Conditioning, Audiences, and Deal Intelligence.

## Blog

The Callix blog publishes practical, no-fluff masterclasses on marketing a SaaS product, info product, or service — attribution, paid ads, SEO, retention, pricing, and go-to-market strategy. All posts are written by the Callix Team.

- [Blog index](https://callix.io/blog): Full article index with search and category filters.
- [SaaS Marketing Fundamentals](https://callix.io/blog/category/saas-marketing)
- [Paid Advertising](https://callix.io/blog/category/paid-ads)
- [Attribution & Analytics](https://callix.io/blog/category/attribution-analytics)
- [SEO & Content Marketing](https://callix.io/blog/category/seo-content)
- [Email Marketing & Lifecycle](https://callix.io/blog/category/email-lifecycle)
- [Conversion Rate Optimization](https://callix.io/blog/category/cro)
- [Pricing & Monetization](https://callix.io/blog/category/pricing-monetization)
- [Product-Led Growth](https://callix.io/blog/category/product-led-growth)
- [Customer Retention & Churn](https://callix.io/blog/category/retention-churn)
- [Sales & GTM Strategy](https://callix.io/blog/category/sales-gtm)
- [Marketing Automation & MarTech](https://callix.io/blog/category/marketing-automation)
- [Social Media & Community](https://callix.io/blog/category/social-community)
- [Influencer & Affiliate Marketing](https://callix.io/blog/category/influencer-affiliate)
- [Branding & Positioning](https://callix.io/blog/category/branding-positioning)
- [Marketing Analytics & Reporting](https://callix.io/blog/category/marketing-reporting)
- [Agency & Service Business Marketing](https://callix.io/blog/category/agency-marketing)
- [Info Products & Course Marketing](https://callix.io/blog/category/info-products)
- [AI in Marketing](https://callix.io/blog/category/ai-marketing)
- [Ecommerce & DTC Marketing](https://callix.io/blog/category/ecommerce-marketing)
- [Founder-Led Marketing & Personal Brand](https://callix.io/blog/category/founder-brand)

## Full sitemap

For a complete, machine-readable list of every page (all 350+ blog articles included), see [/sitemap-index.xml](https://callix.io/sitemap-index.xml).